Hi there! Today we want to talk to you about a project that feels us with joy: The Boss of the Month.
We want this space to be an open door for women to share their experiences with us. Month after month we will look for women who want to say something out loud from a platform different to all others. She can be a sports woman, scientist, writer, illustrator, business woman, house wife, teacher… if you think you have something to say, this is your place.
We don’t want this to be a space of marketing for our beer, we won’t ask anybody to talk about a beer from La Jefa, and in fact, they don’t need to talk about anything related to beer. This is a window for them, not for us.
To break the ice, we’ll propose the first Bosses, but we’d love it that everybody feels they can participate. If you know anybody who is worthy of being here, let us know, and we’ll contact her so she can have her space.
The Boss of the Month is a deal that we take as a company with society. A way to work on ending with the inequalities that exist around us . We don’t want La Jefa to be just a company that sells beer; we want to share our values, since we think they can improve the world around us.